The goal of every trade show manager is to
make sure that their exhibit booth displays
stand out from the crowd. Keeping up with the emerging trends is vital for
success. Trade shows and exhibitions are always evolving. New designs can help
you get new leads and attract potential customers. Some of the most common
emerging trends include;
1. Selfie Walls
These days, there is no better way to bring a group of people together than through selfies. The selfie trend has been around for some time and it is not going anywhere anytime soon. Creative use of branded selfie spaces is an effective way to increase your brand awareness on social media.
2. Virtual Reality
Virtual reality is a great way to keep your
visitors engaged. The technology trend does not only attract attendees. It also
keeps them in your booth and encourages them to learn more about your brand.
3. The Use of Wooden Pallets
Wooden pallets are simple and universal.
They can introduce an elegant yet rustic feel to your booth. Consider using
pallets for your walls or furniture. Another option is to turn them into décor
This is not a new trend but it continues to
gain popularity over the years. Creating a sense of mystery and suspense can
encourage attendees to visit your booth. Keep everything about your booth
mysterious. Do not lay everything out in the open. By sparking a sense of
curiosity, you draw the attendees to come closer and take a peek.
5. Designated Meeting Rooms
Designated meeting rooms give you the
chance to interact with your visitors on a personal level. Use your meeting
rooms to transform leads into sales. They make it possible to capture the
attention of potential customers while they are still interested in your
business. Encourage them to schedule appointments or contact you.
6. Adding a Human Appeal
Consider giving your trade show design an
emotional feel. There is no better way to capture the attention of attendees
than through their emotions. You can play around with textures, lighting, and
colors to create different moods.
7. Customer-Oriented Designs
Customer-oriented designs are a
fast-growing trend. Instead of focusing on a design that stands out, modern
designs focus on adding value to the customer. They are subtle and they target
specific needs. Customer-oriented designs focus on appealing to the emotions of
8. Creating a Multi-Sensory Experience
Modern designs strive to appeal to many
senses of the visitor. Senses that you can easily appeal to include; sight,
smell, and hearing. The sense of smell is the most emotional one. Use it to
your advantage. If you are in the food industry, you can easily appeal to the
sense of taste.
9. The Use of Unique Lighting
In the past, all you needed was a regular
flat-screen TV. Things have changed a lot over the past few years. Even though
lighting is not necessarily a new trend, its popularity is growing fast. Use
light and shadows to create the ambiance you want. Consider intertwining
shadows and down lighting to create a truly memorable feel.
Their award-winning exhibits are meant to engage and inspire your audience.
About The Author
Vipul is a professional blogger and online advertiser based out of Bengaluru, India. Always in a quest for new ways to make money, Vipul detail out all possible opportunities that can help anyone to earn passive income online. You can connect on Twitter, Linkedin & Facebook