In the same interview with GameIndustry.biz, Virtuos’ vice president of games Elijah Freeman advises the video game industry to not treat the Nintendo Switch as a secondary platform, as it is an investment in the future and in many cases can rejuvenate brands.
The first thing we recommend is not treating the Switch as a secondary platform and to plan for a simultaneous, day one release of the Switch version of your game.
Look towards the Switch as a way to rejuvenate a brand. The audience is younger than those who typically own other consoles, so having your IP on the Switch is a great way to invest in the future.
He goes onto state how additional features and extra content in games is often a big selling point for Nintendo and its player base – while allowing developers to maximise revenue:
The second recommendation is to add special features and extra content; simple efforts that only incur a marginal workload impact, but can prove to double the interest from both Nintendo and the Switch player-base, consequentially doubling the revenue potential.
The way Virtuos sees it – not targeting the Switch is a mistake developers don’t want to make:
In fact, not taking advantage of the biggest portable gaming platform in the market today could even be seen as a lost opportunity.
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