A couple of weeks after its third birthday, Pokémon Go has reached the 1 billion download milestone.
That doesn’t necessarily mean there are 1 billion active Pokémon Go players, and a portion of those figures probably come from re-downloads after players came back to the game following a break. However, it’s a significant step for the mobile phenomenon that dominated headlines at release.
Niantic’s augmented reality adventure is often slapped with the label of “flash success,” perhaps because its first 500 million downloads were racked up in just a couple of months before petering to a more level curve. But half a billion more downloads in the ensuing three years is nothing to sniff at.