Automobili Pininfarina’s ambitions for its first-ever production electric hypercar are getting more and more serious. After revealing some amazing preliminary details about the vehicle itself, the company is proud to announce applications to buy and own the Battista can now be made online through a special site. Not only that – the automaker will have a global network of retails specialists all around the world.
While Pininfarina has also released another teaser image of the car which, frankly, doesn’t tell us a lot, its latest press release highlights the work done through the last more than 10 months in regards to the selection of “the world’s leading specialist car retailers” to support the launch of the Battista. The result is relationships with retailers in North America, Europe, the Middle East, and Asia, where the car will be offered.
“We are passionate about the customer journey, the touchpoints, and the full Pininfarina experience – our retail specialists fulfill the promise for us around the world and share our passion for Pininfarina’s provenance and the potential of electrification in a luxury brand,” Michael Perschke, CEO of Automobili Pininfarina, comments. “We believe our retail specialists will become evangelists of the brand as they take on the privilege of caring for Pininfarina cars and clients.”
The initial plan of the manufacturer is to have a network of between 20 and 25 global retailers which will cover the 150 clients of the Battista. As the brand’s range expands, it will add further touchpoints “while still retaining exclusivity.”
So far, for the North American region, Pininfarina has secured relationships with “luxury and high-performance vehicle specialists” in Los Angeles, Miami, New York, San Francisco, Toronto, and Vancouver, while customers in Europe, at least initially, will have six touchpoints – Birmingham, Brussels, Düsseldorf, London, Monaco, and Stuttgart.
The market launch of the Battista is scheduled for 2020 with 50 examples destined for North America, 50 for Europe, and 50 for the Middle East and Asia markets.