Only 658 Toyota Prius Plug-In were sold in Q1, which is 0.23% of the total!
the Japanese manufacturer expected to exceed 50% in 2020, which means that hybrids are selling even better than anticipated (in Q1 sales increased by 14%).
The situation is even better in the case of the richer Western Europe, where 61% of Toyota sales were hybrids. On the other hand, in Eastern Europe, only 24% were hybrids.
Also, the market share of Toyota increased a little bit in Europe – to 5.2%, despite the market decline.
Sadly, there is not much love for plug-ins from Toyota, which sold just 658 Prius Plug-In (aka Prime) in the first three months. That’s only 0.23% of the total volume and 11% of the Prius family.
Well, if sales develop well, and there is no big problem to meet emission requirements, Toyota doesn’t have a big stimulus to jump into plug-ins right now.
From the press release:
“Customers responded very well to the new Corolla Hatchback and Touring Sports. Both models initiated Toyota’s dual-hybrid strategy, with the availability of two hybrid electric powertrains: 1.8L – 122 hp and 2.0L – 180 hp, representing a combined hybrid mix of 95%.
The Corolla Sedan, a favourite in Eastern Europe, Turkey and Israel, is now – for the first time – also available with a hybrid electric powertrain that represented 60% of the new model sales.
Demand was also strong for the new RAV4, and for the new premium crossover Lexus UX that just started sales, with hybrid electric mix of 89% and 87% respectively.
Other models such as the Toyota C-HR Hybrid, and the Yaris Hybrid – that achieved record sales – also supported the strong performance of HEVs.
TME highlights in Q1 2019:
- Total sales: 278,800 (-0.5% year-on-year)
- Market share: 5.2% (+0.2ppt year-on-year)
- Total hybrid sales: 143,300 (+14% year-on-year)
- Hybrid mix: West Europe: 61% – East Europe*: 24% – TTL: 51%
Toyota highlights in Q1 2019:
- Toyota sales: 260,400 (+0% year-on-year)
- Top sellers: Yaris Range (69,800); Toyota C-HR Range (41,700); Corolla Range (40,100)
- Top gainers: Mirai (+124%); Camry Range (+38%); PROACE Range (+19%)
- Top hybrids : Yaris Hybrid (38,400); Toyota C-HR Hybrid (37,100); Corolla Range (27,100)
- Total hybrid sales: 130,300 (+15% year-on-year)
- Hybrid mix: West Europe: 59% – East Europe*: 25% – TTL: 50%
Lexus highlights in Q1 2019:
- Total Lexus sales: 18,400 (-1% year-on-year)
- Top sellers: NX Range (6,400); RX Range (4,100); CT 200h (1,900)
- Top gainers: UX range (new); ES range (+352%); RX range (+6%)
- Top hybrids: NX Hybrid (5,100); RX Hybrid (2,100); CT200h (1,900);
- Total hybrid sales: 13,000 (+5% year-on-year)
- Hybrid mix: West Europe: 99% – East Europe*: 12% – TTL: 71%
Sales for Q1 2019 are listed below
Table 1 – TME (1) total sales in Q1 2019
Yaris (incl. Yaris Hybrid)
Corolla H/B (including H/B Hybrid)
Corolla H/B Hybrid
Toyota C-HR (incl. Hybrid)
Toyota C-HR Hybrid
Corolla SD (incl. Hybrid)
Corolla SDN Hybrid
Prius Plug-in Hybrid
Camry (incl. Camry Hybrid)
RAV4 (incl. RAV4 Hybrid)
IS (incl. IS Hybrid)
ES (incl. ES Hybrid)
GS (incl. GS Hybrid)
LS (incl. LS Hybrid)
NX (incl. NX Hybrid)
UX (incl. UX Hybrid)
RX (incl. RX Hybrid)
RC (incl. RC Hybrid)
LC (incl. LC Hybrid)
(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.”