It’s no secret that Nintendo Labo hasn’t quite managed to reach the lofty heights Nintendo may have hoped for or expected, but it certainly isn’t done just yet.
From the start, Labo has been a particularly intriguing venture for Nintendo; rather than the standard marketing process for games, Labo has been pushed as something different entirely, perhaps most prominently as a creative tool for education. Thanks to this, the typical gaming audience didn’t hoover it up at launch and it didn’t take long at all for it to disappear from the gaming charts, never to be seen again.
So what exactly is going on with Labo now, and what can we expect to see from it in the future? Well, Nintendo President Shuntaro Furukawa has touched on this very point in a recent interview with Kyoto Shimbun (translated by Nintendo Everything).
Nintendo Labo was an innovative, new set of games that incorporated aspects of engineering. How has it been going?
It hasn’t sold as well as our other hit games have, but we did have an increase in sales for Labo during the end of the year. There are many new ways to experience Labo, and we’re working on formulating new methods that convey its allure so Labo’s sales will have longer legs.
Whether “formulating new methods” for Labo means new Toy-Con packs, or simply new advertisement and marketing plans, isn’t 100% clear, although it wouldn’t be surprising to see more sets arrive at some point this year. The genius at work behind its design, and the pure creativity that can be born because of it, are clear for all to see; perhaps all it needs is a little refinement?
What do you think? Do you think Nintendo Labo has the potential to succeed further in the future? Do you own any kits yourself? Let us know in the comments below.