Initially, the Japanese manufacturer started with Mitsubishi i-MiEV (i-Mitsubishi innovative Electric Vehicle), which was an electric version of the Mitsubishi i kei car. The 16 kWh battery was good for around 80 miles (129 km) on a single charge and there was a fast charging option using the rare CHAdeMOs at the time.
In 2009, Mitsubishi delivered 25 i-MiEVs for CABLED (Coventry and Birmingham Low Emission Demonstrators) trial, while sales began in January 2011.
The true sales success was noted a few years later, when in 2013 the Mitsubishi Outlander PHEV hit the market in Japan. Since introduction in the UK in 2014, the Outlander PHEV was the best-selling plug-in model every single year.
Out of over 200,000 Outlander PHEV sold globally, over 47,000 falls on the UK. It’s now also the most popular Mitsubishi model in Europe.
The latest version of the Outlander PHEV is rated at 28 miles (45 km) of WLTP range.
Rob Lindley, Managing Director, Mitsubishi Motors in the UK, said:
“The Mitsubishi i-MiEV has played a significant role in getting us to where we are today. Without it, the Mitsubishi Outlander PHEV might not have come to market so quickly or offer drivers such an effective and attractive package. We’re delighted to be in a position where we can today offer our customers a class-leading plug-in hybrid and while the Mitsubishi Outlander PHEV offers cutting-edge technology, drivers are safe in the knowledge that its advanced specification has been carefully developed, refined and optimised over several years. The 10th anniversary of the Mitsubishi i-MiEV really is a great illustration of how MMC pushes boundaries and strives to innovate.”