Audi teased its upcoming 60-second commercial for Super Bowl LIII, and with just a couple days to go before the big game the ad is now live on YouTube. We knew from the teaser that it was going to feature the company’s electric lineup, but now that the commercial is live, that teaser was a bit misleading. It’s okay though, because we totally love the humorous twist.
We say this because the teaser suggested three electric Audis would share the starring automotive role. In reality, the Super Bowl ad only features the e-tron GT concept car, though in the background there are a couple other vehicles under covers. The teaser photo showed the GT concept with the new e-tron SUV and a third car that resembled the PB 18 e-tron concept. Could Audi have a second commercial in the can that its keeping secret until the big game?
In any case, Audi is very keen to share its plan for large-scale electrification throughout its lineup. Indeed, the commercial concludes by saying one-third of all new Audis will be electric by 2025. That’s just six years away, which may as well be next week in the little-known world of automotive development. It’s certainly an ambitious plan, but all automakers are racing full-speed into the electric realm at the moment.
“The biggest night in football offers a national platform to share our commitment to electrification while showcasing the future of electric performance with the Audi e-tron GT concept, which Audi anticipates going into production in two years,” said Loren Angelo, vice president of marketing for Audi of America. “Discerning viewers will also notice a cameo by the e-tron SUV, which is scheduled to hit U.S. showrooms in the 2nd quarter of this year.”
Super Bowl LII airs this Sunday on CBS.